Marketing Dashboard
Executive overview of the AEIR Therapeutics marketing strategy
Brand Positioning
Total Assets
Landing pages, lead magnets, sales
Ad Variations
Across all platforms
Email Sequences
Total emails across all flows
Social Posts
30-day calendar
Target Personas
Key Differentiators
Explore
Research Hub
Competitive landscape, voice of customer, and channel analysis
Competitive Landscape
Price Range
Voice of Customer
Channel Analysis
Strategy
Brand & Strategy
Positioning, messaging hierarchy, voice guidelines, and funnel architecture
Positioning Statement
Key Differentiators
Messaging Hierarchy
Primary Message
Supporting Proof Points
Persona-Specific Messaging
Voice Guidelines
Do
Don't
Voice Examples
Good
Bad
Tagline Options
Marketing Funnel
Channels
Key Metrics
CTAs
Conversion Path Overview
Ad Studio
Browse ad variations across platforms and personas
No ads for this combination
Try selecting a different persona or platform
Audience Targeting
Placement
Target Audience
Creative Brief
Full Ad Copy
Asset Library
Landing pages, emails, social content, lead magnets, sales assets, and SEO
Launch Plan
90-day execution roadmap with budget allocation
Goals
Tasks
Monthly Budget
Total Monthly Budget
Milestones
Analytics
Tracking plan, KPIs, UTM conventions, and conversion events
Tracking Plan
| Event | Trigger | Stage |
|---|---|---|
KPI Targets
UTM Naming Convention
utm_source
utm_medium
utm_campaign
utm_content
Example